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Gravitat

Our studio wordmark: the V of Gravitat is a pen nib.

01

The idea

Gravitat is a design and engineering studio, so the wordmark is set in a clean, geometric sans and the V is replaced with a fountain-pen nib — the moment a design starts. A small diamond dots the i, and a full stop closes the name: we finish what we start.

Studio
Gravitat
Sector
Our own identity
Delivered
  • Wordmark
  • Colour palette
  • Type system
  • Website
Typefaces
Archivo · JetBrains Mono
02

Logo

The logo in every colourway it is made for. Use these files as they are — never redraw, stretch or recolour them.

  • Wordmark, reversed#0A0A0A

  • Wordmark#ECEBE6

  • On signal orange#FF4F1A

03

Space & care

Give the logo room to breathe: keep a clear margin around it at least as wide as the X shown here, and keep it clear of busy photographs and patterns.

xxxx
Clear space
  • Don’t stretch
  • Don’t rotate
  • Don’t add effects
  • Don’t lose contrast
04

Colour

The palette and roughly how much of each to use. Click a colour to copy its HEX value.

05

Typography

2 typefaces, each with one job. All are free, open-licence fonts, so they work on the web, in print and in Canva.

Aa

Headings & body

Archivo

  • Regular 400
  • Medium 500
  • Bold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &?!

Custom websites & custom systems.

Aa

Labels & details

JetBrains Mono

  • Regular 400
  • Medium 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &?!

(Studio) — Anuradhapura, Sri Lanka

06

In use

How the pieces come together on everyday things.

Gravitat

Our own identity

Business cards

Custom websites & custom systems.

GravitatOur own identity

Poster
App & profile icon
Next identityAmmai Babai