Pure Fashion
A quiet, editorial PF monogram set inside a single ring.
The idea
A tall, high-contrast serif P and F share the ring like the initials on a clothing label. The full name runs straight through them in widely spaced capitals, cutting the F into pieces — simple, a little unexpected, and at home on a swing tag, a shopping bag or an Instagram avatar.
- Client
- Pure Fashion
- Sector
- Fashion retail
- Delivered
- Monogram logo
- Colour palette
- Type system
- Typefaces
- Cormorant Garamond · Manrope
Logo
The logo in every colourway it is made for. Use these files as they are — never redraw, stretch or recolour them.
Primary monogram#FBF8F3
Reversed#0D0D0D
On champagne#D9C3A0
Tone on tone#8C7B6B
Space & care
Give the logo room to breathe: keep a clear margin around it at least as wide as the X shown here, and keep it clear of busy photographs and patterns.
- Don’t stretch
- Don’t rotate
- Don’t add effects
- Don’t lose contrast
Colour
The palette and roughly how much of each to use. Click a colour to copy its HEX value.
Typography
2 typefaces, each with one job. All are free, open-licence fonts, so they work on the web, in print and in Canva.
Display & headings
Cormorant Garamond
- Regular 400
- Semibold 600
- Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &?!
Pure lines. Honest fabric.
Body & details
Manrope
- Regular 400
- Semibold 600
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &?!
New collection in store and online this season.
In use
How the pieces come together on everyday things.
Pure Fashion
Fashion retail
Pure lines. Honest fabric.
Pure FashionFashion retail
Pure Fashion
Fashion retail