Sarojani Bathik
A batik artist at work, drawn like the cloth she makes.
The idea
A woman holds the batik tool upright, as calm and proud as the craft itself. Her saree, the flower in her hair and the vines around her are drawn with the same flowing wax-line motifs as batik cloth, in teal, marigold and gold. The name curves under the badge like a stamp, so the mark works on a label, a bag or a price tag.
- Client
- Sarojani Bathik
- Sector
- Batik & handloom
- Delivered
- Primary logo
- Badge
- Black & white versions
- Brand pattern
- Typefaces
- Marcellus · Alegreya Sans
Logo
The logo in every colourway it is made for. Use these files as they are — never redraw, stretch or recolour them.
Primary logo#FFF8EC
Badge#126C90
Badge on marigold#FCA200
Mono, light#FCDEA2
Mono, dark#111111
Mono badge#0C4E6C
Space & care
Give the logo room to breathe: keep a clear margin around it at least as wide as the X shown here, and keep it clear of busy photographs and patterns.
- Don’t stretch
- Don’t rotate
- Don’t add effects
- Don’t lose contrast
Colour
The palette and roughly how much of each to use. Click a colour to copy its HEX value.
Vine gradient#8A009C → #FCA200 → #FCC600
Typography
2 typefaces, each with one job. All are free, open-licence fonts, so they work on the web, in print and in Canva.
Display & headings
Marcellus
- Regular 400
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &?!
Hand-drawn in wax. Dyed by hand.
Body & labels
Alegreya Sans
- Regular 400
- Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &?!
Batik sarees, sarongs and wall hangings, made to order.
Pattern
For packaging, backgrounds and social posts — never behind the logo itself.
In use
How the pieces come together on everyday things.
Sarojani Bathik
Batik & handloom
Hand-drawn in wax. Dyed by hand.
Sarojani BathikBatik & handloom
Sarojani Bathik
Batik & handloom
